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A Timeless Journey of Culture, Society and Mobility

Icons are figureheads for cultural and technical
achievements, which have also decisively shaped values and standards in our
time. This also includes the T1, which celebrates its 50th anniversary this
year, as well as the Lamborghini Countach and the Porsche 911 – these exhibits
presented in the DRIVE are symbols of their time, which to this day have a lasting
effect on the mobility landscape.


At the same time exhibited works by the Pop Art master Andy Warhol and famous design items such as the Egg Chair by the designer and architect Arne Jacobsen, also open up new cultural and social perspectives.

The “Icon’s World” interactive multimedia space is especially impressive. Following a visual trip through time, the immersive landscape opens up a look into the future.

The multimedia projections allow us to experience the visions of mobility, architecture worlds and technologies, which create the icons of tomorrow. They stimulate with touch-sensitive buttons and invite you to communicate with “IDA”, an empathetic artificial intelligence-based assistant.  
Additional information
The exhibition can be viewed in the DRIVE. Volkswagen Group Forum, on the corner of Friedrichstraße 84 and Unter den Linden in Berlin and is open daily from 10 a.m. to 7 p.m. Admission is free.

Bildungsangebote

For guided tours, please register directly at the reception desk or via email: drive.tour@volkswagen.de

Informationen zur Barrierefreiheit

The exhibition is barrier-free.
Dates
July 2024
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