The whole wide world on 160,000m² - the ITB in Berlin is the most important event in the travel industry
More than 160,000 visitors are again expected in the capital city in 2026, when the most important trade fair in the travel industry is due to take place there. From 4th to 8th March, Länder, tour operators, transport operators, hotels and many other tourism companies will gather in the exhibition halls at the Funkturm to present the latest travel trends. Whether for networking with industry partners or as a source of inspiration for the next trip, the ITB has a lot to offer for trade and private visitors. Every year, one nation also presents its home country as an ITB partner country.
The largest tourism trade fair for industry experts and travel enthusiasts
The International Tourism Exchange, ITB for short, is the world's largest tourism trade fair. With more than 10,000 exhibitors, it is one of the most important events in the travel industry. On more than 160,000 square metres, trade visitors and private interested parties can find information and inspiration at the stands. Within the ITB, all relevant players in the industry present themselves in the exhibition halls at the Radio Tower. Elaborately designed information stands on countries, destinations, hotels and tourism associations attract many visitors interested in travel. In addition, specialist providers such as tour operators, booking systems and transport operators will also be presenting themselves. The wide range of products and services on offer makes the ITB interesting for both trade visitors and all other visitors. It is an important B2B platform where industry partners meet. Travel enthusiasts can discover the wide world on a tour of the ITB. Over 180 countries from five continents are represented at the trade fair. So that visitors do not get lost, the stands are arranged geographically according to destinations. In addition, there is also a thematic breakdown in which exhibitors present themselves on the most important travel topics.
The ITB - Highlights and Records
The world's largest trade fair on travel and tourism with more than 10,000 exhibitors on 160,000m² with around 160,000 visitors.
- Exhibitors from 180 countries and 6 continents: Discover the world during a tour of the ITB and get to know people from faraway countries.
- International networking platform and industry meeting point for experts and trade visitors from the travel industry.
- Easy orientation through a breakdown by destinations and travel themes in the exhibition halls at the Radio Tower.
- Varied accompanying programme with many background discussions, readings, workshops, typical national dance and show performances, tastings and much more.
Our tips for your visit at the ITB
The ITB takes place at the Berlin ExpoCenter City exhibition grounds, which are located in the western part of the city. Parking spaces are available directly at the exhibition grounds and at the nearby Olympischer Platz. From there, a free shuttle service will take you directly to the entrance. Shuttle services are also available for visitors arriving at the exhibition grounds from Tegel Airport or the city centre. On site, a shuttle will take you comfortably from hall to hall. You can also get there easily by public transport: the S-Bahn (suburban railway) lines 3, 5, 9 and 75 take you to the "Messe Süd" stop, from where it is only a few hundred metres to the entrance. Numerous public bus lines also stop at the grounds. Tickets can be purchased in advance via the website or - at an extra charge - directly on site. From early Sunday afternoon you will receive discounted last-minute tickets. From Monday to Friday the ITB is only open to trade visitors, on weekends private visitors are also welcome. On these two days visitors can expect a special programme with many highlights.s.