Billboard at the intersection of Friedrichstrasse / Torstrasse
Essential to Yoko Ono’s groundbreaking multidisciplinary practice is a participatory approach, often activated by her conceptual use of scores and instructions, and her strong belief in the power of thought, action, and language to create peace.
Since the 1960s, her billboard campaigns have used minimalist language and clear messages to invite active participation, reminiscent of her instructions, with messages like IMAGINE PEACE, DREAM, TOUCH, and FLY.
In close collaboration with Yoko Ono’s studio, two of the artist’s works will be displayed in succession in Berlin’s public space as part of the n.b.k. Billboard series.
The project begins during Berlin Art Week in September 2024 and continues in March 2025 with a second work, which will be on display for another six months, coinciding with Yoko Ono’s retrospective at Gropius Bau (April 11–August 31, 2025).
Opening on 11.9., 6pm