Ama Serwah Geneva, aka Amaarae, not only
has a voice, charisma and a million good
ideas - she also has a mission. The
Ghanaian-born musician says, "I want all the
cool women in the world to listen to this
music!"
has a voice, charisma and a million good
ideas - she also has a mission. The
Ghanaian-born musician says, "I want all the
cool women in the world to listen to this
music!"
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If this keeps up, it might just work. Her
2020 hit "SAD GIRLZ LUV MONEY" feat.
Moliy from debut album "The Angel You Don't
Know" went viral two years ago as a remix
with a Kali Uchis feature and has reached
nearly 225 million streams on Spotify. With
the track "A Body, A Coffin," Amaarae was
also involved in the soundtrack to the
blockbuster "Black Panther: Wakanda
Forever." She is currently preparing her fans
for the release of her second album "Fountain
Baby".
Her sound is often described as a
melange of R&B, soul, Afrobeat and the
fusion genre alté. But Amaarae has legitimate objections about being pigeonholed in any particular way. She says in a recent
interview, "I feel like it's extremely damaging to African artists to put everything we do
in the Afrobeats category. There is so much creativity, experimentation and nuance in
different types of artists. The only way for us to move forward is to define our music
ourselves." In any case, the already released singles "Reckless & Sweet" and "Co-
Star" refuse to be categorized into just one genre.
Amaarae will present her new album "Fountain Baby" live on September 13 at an
exclusive Germany show at Berlin's Lido.
