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Blick auf Historisches Messegbäude
Blick auf Historisches Messegbäude © Messe Berlin GmbH
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ITB Berlin – The World's Leading Travel Trade Show

Discover the wide world at the ITB in Berlin

In 2020, the world's leading travel fair will be held under the motto "Smart Tourism for Future".


Berlin ExpoCenter City (Messegelände Berlin)

Messedamm 22 14055  Berlin

The whole wide world on 160.000m² - the ITB in Berlin is the most important event in the travel industry

Again in 2020, more than 160,000 visitors are expected in the capital when the most important trade fair in the travel industry is due there. From the 6th to the 10th of March, the Funkturm Exhibition Centers will bring together countries, tour operators, carriers, hotels and many other tourism companies to present the latest travel trends. Whether for networking with industry partners or as a source of inspiration for the next journey, the ITB has a lot to offer for trade and private visitors. Every year, a nation presents its homeland as a partner country of the ITB.

The largest tourism fair for industry experts and travel enthusiasts

The International Tourism Exchange, ITB for short, is the world's largest tourism trade fair. With more than 10,000 exhibitors, it is considered one of the most important events in the travel industry. On more than 160,000 square meters, trade visitors and private interested parties can be informed and inspired at the stands. As part of the ITB, all the relevant players in the industry present themselves in the exhibition halls on the Funkturm. Elaborately designed information stands on countries, destinations, hotels and tourism associations attract many visitors interested in traveling. In addition, there are also specialist providers such as tour operators, booking systems and modes of transport. The varied offer makes the ITB interesting for trade visitors as well as for all other visitors. It is an important B2B platform where industry partners meet. Travelers can discover the wide world on a tour of the ITB. Over 180 countries from five continents are represented at the fair. So that visitors do not get lost, the stands are arranged geographically according to destination. In addition, there is also a thematic distribution in which exhibitors present themselves on the most important travel topics.

The ITB highlights and records

The world's largest trade fair for travel and tourism with more than 10,000 exhibitors on 160,000m² with around 160,000 visitors.

  • Exhibitors from 180 countries and 5 continents: Discover the world on a tour of the ITB and get to know people from distant countries.
  • International networking platform and industry gathering for experts and trade visitors from the travel industry.
  • Simple orientation through division into destinations and travel themes in the exhibition halls at the Funkturm.
  • Varied accompanying program with many background discussions, readings, workshops, typical dance and show performances, tastings and much more.

Our tips for your visit to the ITB

The ITB takes place at the exhibition grounds Berlin ExpoCenter City, which is located in the west of the city. Parking is available directly at the exhibition center as well as at the nearby Olympic Square. From there a free shuttle service will take you directly to the entrance. For visitors arriving from Tegel Airport or from the city center to the exhibition grounds, shuttle services are also available. A shuttle will bring you conveniently from hall to hall on site. Even with public transport, the journey is easily possible: With the S-Bahn lines 3, 5, 9 and 75 you reach the stop "Messe Süd", from there it is only a few hundred meters to the entrance. Numerous public bus lines also stop at the site. Tickets can be purchased in advance via the website or - with extra charge - locally.

From early Sunday afternoon, you will receive discounted last-minute tickets. From Wednesday to Friday, the ITB is open only to trade visitors, and private visitors are welcome on the weekend. On these two days visitors can expect a special program with many highlights. On Sunday, the grand finale will be held, a varied cultural program with international dance and show performances.

TicketsEvent calendar

Find further information here