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In its 22nd round, the competition "100 Best Posters. Germany Austria Switzerland" presents new graphic trends in cultural posters, from neo-purism to visual poetry. The winning posters will be on display at the Kulturforum for three weeks starting June 16, 2023, before going on a worldwide exhibition tour. Admission is free.

Digitally generated or hand-drawn, typographic or image-based, loud or quiet - the graphic solutions with which the "100 Best Posters 22" communicate their messages show their usual great diversity. Nevertheless, a new trend is emerging in this round: an increased turn towards purist aesthetics and creative concentration.

Concrete poetry
The graphic design scene is currently particularly taken with typewriting, the aesthetic of the typewriter: "Typed" and "stamped" letters are lined up, stretched, staggered, nested and overprinted until a visual poem in DIN format is created. At literary events such as Bibliotopia (Omnigroup) or a fairy tale festival (Mattia Marchese, Lukas Lüdi), the letter look is used just as much as in the visualization of algorithms (Off Office). The letters of "Giselle" have formed a choreographic line-up (claudiabasel), "Re-Flex" is making a turn (Sylvan Lanz) and the art grant of the Helmhaus Zurich radiates in all directions (Skala Design).

Big picture gesture
The new purism also finds expression in the picture: the reduction to a figure or an object goes hand in hand with formal minimalism. The rabbit from "Alice in Wonderland" (poster series Theater Magdeburg, Neue Gestaltung) and the drinks from the New Year's festival Neubad (studio lindhorst-emme+hinrichs) appear as brightly colored silhouettes, pearls and car tires become format-filling circular forms (BANK™, Franz Frommann,) and braids become fists (Golden Cosmos).

Competition, jury, tour
The "100 Best Posters Germany Austria Switzerland" competition, which has existed in its current format for 22 years, is evaluated by a jury that changes annually. In 2023, 663 entrants took part with a total of 2,298 posters, including 1,074 individual posters and 335 series. This year, the international jury consisted of Yvo Hählen (Balmer Hählen, CH-Lausanne), Barbara Kotte (Kollektiv Scrollan, D-Berlin), Thomas Kronbichler (Studio Mut, I-Bolzano), Wolfgang Ortner (OrtnerSchinko, A-Linz) and Antonia Terhedebrügge (Studio Terhedebrügge, D-Berlin).

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