ICONIC in the DRIVE. Volkswagen Group Forum

With the “ICONIC – A Timeless Journey of Culture, Society and Mobility” exhibition in its Berlin representative office, the Volkswagen Group presents icons of modernity which have shaped, among other things, mobility, design, architecture and art from the 1950s to the present day. 
Icons are the embodiment of inspiration and encourage us to break new ground – in science and technology, in the creative sphere and in society. They are all connected by their unique stories, identity and mission. ICONIC offers a look at icons that unite modernity, the pioneering spirit and passion – at outstanding personalities, technical innovations, visionary architecture and timeless design language.

Throughout the unique exhibition visitors will discover legendary vehicles of the Group brands, such as the immortal VW Bus and the VW Beetle, and more than 100 other exhibits, some originals, from the worlds of art, design, architecture, fashion & music and special momentsfrom the more recent past.

Looking forward, ICONIC opens a new chapter: travel.

It is more than movement – it is an expression of freedom, longing, and identity. Every journey tells a personal story and shapes our understanding of the world and ourselves.

While icons of modernity set collective standards, travel is the individual icon: a unique experience that means something different for everyone – yet connects us all.

In a time of change, the automobile becomes the stage for new forms of travel: electric, connected, and increasingly autonomous. Discover how travel as an individual icon has shaped our society – and continues to create new horizons.

The special arrangement of the exhibition space enables a well-flowing tour through the individual decades from the 1950s right into the future. Unique perspectives on culture and society are opened up with pieces by Pop Art creator Andy Warhol and famous design objects, such as the Egg Chair by designer and architect Arne Jacobsen. Thematic islands embed travel throughout the exhibition.

It then gets interactive for visitors in the multimedia “Icons’ World” space. After the visual journey through time the immersive landscape opens up a look into the future. The multimedia projections allow us to experience mobility visions, architectural worlds and technologies that shape the icons of tomorrow. They animate via touch-sensitive buttons and invite us to communicate with “IDA”, an empathetic assistant, based on artificial intelligence.

ICONIC thus becomes an experience that shows people the wealth of ideas with which we can shape the world and icons of the future.

It is open from Monday to Saturday and entry is free.

DRIVE. Volkswagen Group Forum, Friedrichstraße 84 / Ecke Unter den Linden
10117 Berlin

Exhibition/information
Telephone +49 (0)30 / 2092 1300
Monday to Friday, 10 am to 7 pm

More about the exhibition

Exclusive guided tours

And if you want to immerse yourself deeper into the topics, simply join in with a guided tour.
Currently, visitors can discover more of the world of icons in the exhibition “ICONIC – A Timeless Journey of Culture, Society and Mobility” during an exclusive public guided tour offered Thursdays and Sundays at 11 am and 3 pm, Saturdays at 10:30 am. The tours are exclusively in German. 
On the tour, expert guides will give special insights into the creation and history of selected icons and the special features of many exhibits. And they are also looking forward to individual questions on the tour of the exhibition, so that visitors can go home with a lot of new knowledge afterwards.

HERE you can find more information about the guided tours and registration.
 

For the exhibition there is an app that also offers further information on the DRIVE. 

After opening the app (“Volkswagen Group Global Events”) please select “DRIVE. Forum Berlin” (= login without account) and then select “Event” ICONIC. And there you are on the DRIVE homepage. 

You can call the app up here:

Playstore from Android 10       App Store iOS

Webapp
(For older devices and operating systems, e.g. Android 9 and lower or if there is no access to public stores. If necessary, you can then save the web address called up from your mobile browser as an icon on the home screen for quick access.)

The DRIVE. Volkswagen Group Forum is the official representative office of Europe’s largest automotive group in the heart of Berlin and is seen as an open house of mobility. More on this here:

Drive Volkswagen Group

Space for forward thinkers – conferences in the DRIVE. 

Here you can find what is offered in the modern conference spaces.
 

More on the gastronomy at the DRIVE you can find here:

DRIVE Gastronomy

You can find information on the range at the shop of the DRIVE. Volkswagen Group Forum here: 

DRIVE.STORE