Around 500 decision-makers from Germany and China are discussing, under the theme ‘The Algorithm of Trust’, how brands and companies from both countries can collaborate in the age of AI. The programme includes practical presentations, a ‘Hidden Champions’ dialogue and networking opportunities, featuring, amongst others, Prof. Hermann Simon.
Additional information
Organisers: Brand University of Applied Sciences, BWA and the International Academy of Brand Science.
Register via DACHINA | DACHINA
Dates
December 2026
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