with Curator Jenia Yanes
This
two-day intensive is aimed at artists ready to move from a hobbyist
position to a professional artistic practice — developing a distinctive
voice, a clear artistic mission, a market-aware presence, and a
sustainable monetisation strategy through Jenia Yanes’ proprietary
hybrid method.
two-day intensive is aimed at artists ready to move from a hobbyist
position to a professional artistic practice — developing a distinctive
voice, a clear artistic mission, a market-aware presence, and a
sustainable monetisation strategy through Jenia Yanes’ proprietary
hybrid method.
Image gallery
21.02.2026 Strategic Foundations
- Strategic positioning
- Visual language
- Artistic identity & mission
- Monetisation models for artists
- Institutional and independent growth strategies
- Articulate their artistic position, mission, and core audience
- Develop a contextual strategy that bridges inner vision and the external art system
- Learn how to integrate galleries, personal branding, merchandise, and digital channels into one coherent strategy
- Navigate the post-AI art landscape of 2026, where authorship, narrative, and positioning outweigh technical craft
- Gain a clear understanding of how the contemporary art market functions — and their place within it
- Formulate
an individual development strategy, including open calls, residencies,
independent projects, and sustainable monetisation pathways
- Participation fee: €39 per workshop
- Bundle price: €65 for both sessions
- Capacity: 20 artists per workshop
- Registration deadline: 20 February
Dates
February 2026
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