BTS, the pop icons of the 21st century, are bringing an exciting retail experience to Europe, launching in the form of a pop-up store at Berlin's Mercedes Platz. The experience will remain open to the enormous fanbase until February 28, 2023.
The pop-up, which launches on January 06, is the first post-pandemic BTS event in Europe and offers the opportunity to experience the band individually - a place to reflect on the band's momentous career.
The event is produced through a partnership between HYBE IP and Seoul production company FreeCONGaus.
BTS (short for "Bangtan Sonyeondan" or also "Beyond The Scene "already played two headline shows at the Mercedes Benz Arena in Berlin in 2018 and thrilled fans with their "LOVE YOURSELF" tour. The Berlin pop-up store is located at the adjacent Mercedes Platz, where customers will have access to a diverse selection of official BTS merchandise from the K-Pop titans' archive and exciting installations.
Fans will be able to access an incredible selection of official merchandise from the K-Pop Titans archives. The retail space will feature high-quality items created in the style of tracks including "Black Swan," "Varsity," "ON," "MIC Drop," "DNA," "IDOL" and "Boy With Luv (feat. Halsey)." You'll also find rarities and limited editions, such as "IN THE SOOP" merch. The store will be divided into different sections, offering Instagram-worthy photo options with themed backdrops, props and little surprises. A big focus will be on the popular TinyTAN characters inspired by BTS' hits.