Visions and tasks

Visions and tasks

How to advertise Berlin

– © visitBerlin

Our vision

We accompany visitors and residents through the variety of Berlin.
As a guiding, independent platform, visitBerlin promotes the Berlin tourism and
congress sector with new ideas and supports everyone who wants to be active in the metropolis of Berlin. We have sustainably established Berlin as the most attractive destination worldwide and offer everyone their Berlin.

Our tasks

The aim of visitBerlin is to advertise the tourist services offered by Berlin worldwide. The object of the company continues to be promoting tourism, business travel, events, exhibitions, conferences and congresses as well as offering tourist information for the Berlin region. The company provides all associated services and retail operations. At the same time it is visitBerlin’s task to position the German capital as a destination to guarantee that visitors' interest in Berlin continually increases long term. Close cooperation with the hotel sector, represented by visitBerlin Partnerhotels e.V., forms the authoritative basis for this.

The following principles are the basis for implementing these company aims in all activities:


• Helps Berliners and visitors to the metropolis to get to know the city and to use it.
• Informs representatives of the travel industry and the media as well as congress customers about Berlin as a destination.
• Positions Berlin as an attractive global city both for tourism and economically: strong in innovation and producing surprises again and again.
• As a partner of the City, develops Berlin’s strong position in national and international competition and offers the tourism and creative industries a multi-functional forum.
• As a service agency and THE Berlin experts, advises travel agents, the hotel and restaurant sector, exhibition and congress organizers as well as institutions in the fields of art, culture, science and sport. For this purpose, visitBerlin helps to develop and market new products.
• promotes Berlin’s tourism sector, structures information for target groups and makes the city accessible to anyone who is interested in it. And thus visitBerlin offers everyone “their Berlin”.