Berlin Senate

Berlin Senate

Berliner Rathaus – Foto: aboutpixel.de Rotes Rathaus © Andreas Dittberner

The tourism and congress business have developed into a main pillar of the Berlin economy – these economic factors, which are important for the State of Berlin, will be sustainably promoted and strengthened by measures from visitBerlin: the prime aim of our company is the increasing net value creation and thus the targeted tourist marketing of Berlin as an important contribution to the business development of the city. In cooperation with the Berlin Senate and other partners of the city, we carry out professional city marketing for the German capital city.

Along with many other projects this close cooperation has also been reflected online since the beginning of 2010: the city portal www.berlin.de and the tourism portal www.visitBerlin.de have concluded a strategic cooperation agreement to communicate current information about the city to Berliners and visitors to Berlin, and to present attractive offers, particularly in the hotel sector.

Apart from that the city's marketing campaign www.be.Berlin.de is the main visual when promoting Berlin in the tourism and convention industry.